Q4.) How did you use media technologies in the construction, research, planning, and evaluation stage?

Q3.) What have you learned from your audience feedback?

We created two focus groups to get some audience feedback. The first was through an online surve on SurveyMonkey which allowed us to ask our target audience some direct questions on what they though of the music video, website and digipak.

The online survey:
https://www.surveymonkey.com/s/LWS3VGK

The general consensus to this survey was that we linked our ancillary texts to our music video well due to the blue accent colour. As well as our music video's narrative being very clear. An online survey was appropriate as out target audience are aged between 16-20 years old therefore the age in which they would all have access to the internet whether that be through their phones or computers. 

Throughout our planning and production we felt it was important to have feedback from our target audience therefore we created small questionnaires on paper which we gave out to our target audience. This feedback helped us dramatically in deciding what our final narrative would be as we had to make sure that it would be enjoyable for our audience. 

Another way of finding out our audiences opinion was simply to ask their opinion and record what they had to say. This allowed them to say whatever they thought about our project without the restriction of questions. 

Lastly to get even more feedback, we decided to film some poeple in our target audience bracket and simply ask them what they liked about the music video and what we could improve on.

After recording some of our target audience we found that they generally thought  that the music video could've been much more professional if the acting was more believable as they noticed in some scenes the actors were trying hard not to laugh when it was a serious scene they should have been acting.

Another way which we could have improved on was using more quick cuts as this meant the video was more exciting and helped to build the excitement of the song and what was about to happen in the narrative. 


We also learnt that they liked the black and white effect as they felt it linked in well with the video's theme. They also liked how the digipak photo of the cigarette linked in with the male actor smoking in the video. 

The narrative was very clear and it came across well. Also they like how the clothing of the female actress reflected the genre, as well as the settings.

Overall we learnt that if the acting was more efficient in our music video then the overall effect would've been better. Also if we included more quick cuts the video would've been much more exciting. However we found that our audience did think our website, digipak and video linked in well.

Q2.) How effective is the combination of your main product and ancillary texts?

Q1.) How media product use, develop or challenge forms and conventions of real media products?

Evaluation-How Does My Product Use, Devleop Etc. by kirstylouise32

Music Video

Final Digipak

Final Digipack Analysis

Final Website

http://neadsb.wix.com/suburban-ink

Risk Assessment

242973052-Risk-Assessment[1]

Actor - Dan Birmingham

Actress - Emma Manners

Girl Actor

Locations

Locations by KirstyAnderson

Filming Schedule

Storyboard Animatic

Genre Theory-Music Video Application

Bastille-Laura Palmer

The video has a both a narrative and the band's lead singer lip syncing.

There are many close-ups of a girl with dark lipstick on, riding n the back of a motorcycle. This coincides with David Chandler's idea that assumptions about the audience are embedded within the text, and within this video it is assumed that the audience are quite rebellious like the characters. The girl is in dark lipstick which is very bold and eye catching, assuming that the audience like to be different and noticeable. 

Many indie music videos, highlight a sense of care freeness and rebellion, however in this video there is the difference of some of the cuts being filmed on a hand held home camera to add to the edginess, as well a the lead singer being kidnapped and made to wear a mask.

Steve Neal said that 'Difference is absolutely essential to the economy of genre, mere repetition would not attract the audience'. We will take this theory and also apply it to our own music video. As our centre narrative is a love story, this is a common storyline of a music video and therefore to keep the audience interested we will have a different take on this storyline as the two characters do not end up together. 

This music video also complies with the theory by Tom Ryall that 'genre provides rules, they act as supervision over the work and production of filmmakers' Bastille have included common elements such as dimmed lighting to create a grungier feel, as well as a urban setting. Nothing is clean cut, to represent the edginess of the audience. 

Genre Theory

Genre theory from media_studies

Audience Theory

Star Image

Digipak Idea 3

Digipak Idea 2

Digipak Idea 1