Risk Assessment

242973052-Risk-Assessment[1]

Actor - Dan Birmingham

Actress - Emma Manners

Girl Actor

Locations

Locations by KirstyAnderson

Filming Schedule

Storyboard Animatic

Genre Theory-Music Video Application

Bastille-Laura Palmer

The video has a both a narrative and the band's lead singer lip syncing.

There are many close-ups of a girl with dark lipstick on, riding n the back of a motorcycle. This coincides with David Chandler's idea that assumptions about the audience are embedded within the text, and within this video it is assumed that the audience are quite rebellious like the characters. The girl is in dark lipstick which is very bold and eye catching, assuming that the audience like to be different and noticeable. 

Many indie music videos, highlight a sense of care freeness and rebellion, however in this video there is the difference of some of the cuts being filmed on a hand held home camera to add to the edginess, as well a the lead singer being kidnapped and made to wear a mask.

Steve Neal said that 'Difference is absolutely essential to the economy of genre, mere repetition would not attract the audience'. We will take this theory and also apply it to our own music video. As our centre narrative is a love story, this is a common storyline of a music video and therefore to keep the audience interested we will have a different take on this storyline as the two characters do not end up together. 

This music video also complies with the theory by Tom Ryall that 'genre provides rules, they act as supervision over the work and production of filmmakers' Bastille have included common elements such as dimmed lighting to create a grungier feel, as well as a urban setting. Nothing is clean cut, to represent the edginess of the audience. 

Genre Theory

Genre theory from media_studies

Audience Theory

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