The 1975 Heart Out Music Video Analysis

The music video begins with a talent show set in a school which is completely different from their other videos and other indie videos as a school is not the usual setting of choice which highlights the 1975 as being quite rebellious and unique. There are 3 young girls who are dancing fairly provocatively for their age and along with the awkward aura in the room due to the audiences uncomfortable facial expressions it becomes apparent that the video is making fun of the stereotypical young girl who longs to be older. The mid shots of the audiences uncomfortable expressions make the video slightly humorous and also awkward in combination to the silences before the song has cut in. When 'The 1975' are introduced and the music starts, it is much louder than the previous music as well as being a completely different act, again highlighting the bands long to be different and not worry about what people think, also a quality many of the bands target audience may have. Overall the video is very basic in terms o the camera shots. There are long shots of the stage and the back of the audience emphasizing the contrast between the theatrics of the performance and the stiff audience. Cuts between close ups of the 'bands' faces and tattoos allow fans to see how the young actors have been made to look exactly like the band themselves. This is also portrayed through their use of costume, something the band would wear-a leather jacket, mainly monochrome and fairly laidback, loose shirts, a style which many of their fans will also wear. The dark lighting and smoke is reminiscent of one of the bands gigs as well as many other indie genre videos which are fairly dark.